If you're curious as to what a Pre-owned Rolex really has to offer, then you are in the right place. After all, purchasing luxury watches is a big moment and it's important to make the best choice possible.
Rolex watches are booming right now in 2025, and many people are asking: which models are selling the best?
Why you need a Pre-owned Rolex
With so many options and steep price tags in the luxury watch market, pre‑owned Rolex watches stand out as an exceptional value.
You might love Rolex’s timeless beauty and prestige, but what truly sets Rolex watches apart is their rich history, strong resale value, and the rewarding culture of luxury watch collecting.
What makes a Pre-Owned Rolex so special?
Still not sure? Keep reading to learn what makes pre-owned Rolex watches stand out.
Value Retention
Rolex is so coveted that even their preowned models retain or even appreciate in value. Unlike a car that immediately loses value out of the dealership and will continue to depreciate as you drive it. Rolex watches only depreciate 20% right after the first purchase and then plateaus. In other words, after that initial 20% drop in price, the watch barely, if it all, deprecates further.
We call this value retention, because after that first loss of 20% it stays at that new value.
That's why you buy a Pre-Owned Rolex from Dunkin’s Diamonds various stores across Florida and Ohio. Our Pre-owned Rolex owners let the initial hit of that 20% depreciation be taken on by the original Rolex buyer. That means, with a Pre-Owned Rolex you can smile happy knowing you got an excellent watch at a lower price.
Additionally, because of this value retention you can be confident that the popular gold and diamond Pre-Owned Rolex you just purchased will stay at that value.
“Rolex, and Everyone Else”
Having a Rolex is like being a part of an elite club, members of which share and collect valuable pieces of history. Being a part of this community is rewarding and also might unlock a few doors for you in the future.
Outstanding Craftmanship
Unlike some watch brands, Rolex is the best of the best in terms of watch making and quality. Therefore, their durability is top notch and can't be beat.
What’s the Difference Between Buying a New vs. Pre-Owned Rolex in 2025?
It’s more than just price differences, new and pre-owned Rolex watches in 2025 differ in rarity, value, and personal style.
Price and Value
- New Rolex in 2025:
- Off the shelf retail prices in 2025 have risen dramatically, even up to 8% or more in some areas, especially for gold and two-tone models. The economy is ever changing and due to tariffs and rising metal costs, the costs of materials to make new things is going up. Even the steel sports line has seen increases in costs.
- Don't forget about pricey warranties and new buyer fees when you buy straight from the factory. You always pay a premium for being a first owner to get that full Rolex manufacturer warranty. But that means you may face an initial depreciation of around 20% within the first few years.
- Pre-Owned Rolex in 2025
- Pre-owned Rolex watches in 2025 typically cost about 25% to over 35% less than retail, depending on condition, rarity, and market demand.
- Some models, especially vintage pieces, can actually increase in value over time. These older, more unique watches attract a specific kind of buyer (especially collectors who appreciate the character and history behind a well-worn Rolex).
Top 5 best Rolex of 2025
Now that you know what you're getting yourself into by investing in a pre-owned Rolex watch, it’s time to visit the best place for pre-owned Rolex watches; Dunkin’s Diamonds.
With our decades-long reputation spanning Florida and Ohio, our 100 % certified watches come with robust authenticity guarantees and excellent warranty protection to ensure you get maximum value and peace of mind
You can explore the current top-tier Rolex models right now by browsing our online collection. But if you would rather have that interpersonal connection when buying a Rolex, we don't blame you. That's why we recommend speaking to one of our experts in person for guidance. You can find our showrooms conveniently located in Fort Myers, Naples, and Cape Coral in Florida and in Heath, Lancaster, New Philadelphia and Lima in Ohio.
Without further ado, here are the best Rolex watches of 2025. Give us a call when you find the one you're looking for and we will be sure to help guide you along your luxury watch investment journey.
#1 The Submariner
Gold and steel is in, and the Rolex watch community continues to go crazy for it. Pieces like this 18 karat yellow gold luxury watch are perfect to fall along this 2025 Rolex watch trend. Plus, who doesn't love a nice royal blue dial on a Rolex.
Submariner watches are definitely in, so they take the number one spot as one of the most popular Rolex watches in 2025.
#2 The Datejust
Regal as a Disney princess this magnificent rose gold and diamond Datejust Rolex features a unique fantastical charm.
Decorated with pearlescent butterflies on the dial, it's sure to draw eyes both on your wrist or in your watch case.
Plus, this modern 2025 Rolex watch has more than just a glorious appearance, it also features scratch resistant crystal and 46 diamonds! It's no wonder the watch line is among the greatest, just look at that sparkle!
#3 The Daytona
In the number 3 spot is the Daytona Rolex luxury watch line. This timepiece is definitely one of the if not the most popular Rolex styles in 2025, perfect for those high-class luxury fans who want a luxurious watch for the every day. This modern and sleek silver design is a great example of a contemporary Rolex that fits right in with 2025 greatest Rolex watches.
#4 The GMT Master
The GMT Master and many others on the Master Rolex line are some of the best Pre-owned Rolex watches to invest in or style up. With so many unique combinations in luxury 18-karat gold it's a no brainer for many, even dozens of years in the future.
#5 The Yacht Master
The Rolex Everose Yacht-Master 40 holds the 5th spot on our luxury list, but don’t let that ranking fool you. This stunning timepiece is a top pick among the fashionable luxury watch gals in 2025.
Crafted from Rolex’s signature 18K Everose gold, this model pairs sport and elegance flawlessly. The matte black Cerachrom bezel and diamond-polished numerals add a bold yet refined contrast, while the black Oysterflex bracelet offers exceptional comfort without sacrificing style.
It’s no surprise this watch line has become a favorite among trendsetters who know their timepieces.
FAQ
Still have questions? Don't worry because we have answers to two of the most asked questions about our treasured estate.
“Do pre‑owned Rolex watches hold value better than new ones?”
Yes, especially for popular stainless steel “sport” models:
- Historical performance: Models like Rolex’s Submariner, Daytona, and GMT-Master have appreciated significantly over multiple years.
- Lower volatility asset class: Luxury watch prices tend to be more stable than other investments, with many Rolex watches holding or exceeding retail value on the secondary market after the first sale. That’s why when you buy a pre-owned Rolex, you can be extra confident that you're not taking a hit.
“What are the benefits of visiting Dunkin’s Diamonds showrooms in Florida and Ohio?”
Visiting a showroom delivers unique advantages over buying online which include but aren't limited to:
- Hands on inspection: First hand connection with the watches enables you to see how the watch fits your wrist or your personal aesthetic.
- Peace of mind and instant availability: Being able to get your eyes on a watch and then acquire it on site is a lot less stressful than making a decision over the internet.
- Expert guidance: In our showrooms we can guide you to the right investment piece so that you can be sure to shop smart.
- Local support: Having the ability to walk into our store if anything happens to your watch is a nice bonus. Plus, we can take better advantage of your warranty and help provide you with those helpful services or even trade-ins.