Passion 8 logo, woman holding flowers, video play button
Passion8 logo, ring
Advanced Design Drives Beauty & Brilliant Sparkle
Passion8 logo

Outperforming all others, the PASSION8 cut was designed to increase a diamond’s brilliance. The eight points of the central flower evenly bloom around the diamond, ensuring the perfect balance of light distribution.

Clearly visible with the naked eye this beautiful flower feature is meticulously hand polished onto the pavilion of each PASSION8 diamond. Only master artisans with years of cutting experience have the skills necessary to achieve the distinction.

Drawing comparing diamond facets of genric cut and passion8 cut
couple in front of door kissing, closeup of diamond ring

And just like that, a seed is planted. Maybe you felt it gently taking root or maybe it took you completely by surprise - growing a power that draws you together as one.

Generic cut light reflection drawing


Calculated by the way the light enters into and is reflected out of the diamond, the most importance factor in achieving PASSION8’s exceptional light performance is cut.

Only through exceptional design and craftsmanship can the return of light be maximized.

Passion 8 cut light reflection drawing
No other diamond sparkles with such incredible distinction.

As your love blossoms and your hearts intertwine, passion is born; a passion you draw from to face all the challenges this world has to offer. Weathering the most intimidating storms, your love stands tall, flourishing in the sun as a symbol of strength, perseverance, and beauty.

Diamond stud earrings
passion8 diamond showing 8 petals and 8 heart patterns

The Preferred Promise

The Preferred Lifetime Warranty covers ring sizing, general maintenance, and loss of mined or lab-grown diamonds up to 0.20ct at no charge for the lifetime of the piece of jewelry, free cleaning, and inspections every six months.

All of this comes at no additional cost to the consumer purchasing from a Preferred Jeweler.

woman holding flowers, video play button

Grown from an unrelenting desire for more sparkle, the unique cut of each PASSION8 diamond features 32 additional facets.

Polished deep within its core, an 8-petal flower blooms into 8 hearts, culminating in an artisanal crown, faceting design.

illustartion of passion8 diamond facets
passion8 logo

Every good relationship has strong roots. As one of the largest and most prestigious organizations in the world of Independent Jewelry Retailers, Preferred’s vision is to bring together retailers and customers wrapped in a promise of quality and longevity.

With over 200 locations nationwide, Preferred Retailers offer consumers peace of mind. No matter where life takes you, your jewelry will always be covered.

diamond ring